Hongjoong’s ASMR Skincare Routine | Hush & Brush

ATEEZ leader Hongjoong invites you into his full skincare routine in a relaxed and personal episode of Hush & Brush. Going completely bare-faced on camera for the first time, the K-pop star shares the products and rituals he relies on to care for his sensitive skin. Along the way, he creates deeply satisfying ASMR, from gentle water pours that have him exclaiming, “I have to use this sound in my music,” to soft brush sounds and plenty of tingly moments featuring his favorite BRMUD skincare products, made with Korea’s famous Boryeong mud.

Throughout the routine, Hongjoong gives a skincare language lesson, from Korean slang for “bare face” to the names of different facial features. He even lets us in on his pimple patch technique, revealing that even K-pop icons sometimes struggle to peel them off the sheet (while teaching us the Korean word for pimple). He talks about learning skincare by copying his older brother’s routine as a kid, softly sprays the homemade scent that helps him relax before bed, and pauses while applying a mud mask to ask, “How do you say that… Shrek?” Blending Korean skincare favorites, gentle ASMR, and candid conversation, Hongjoong brings sweet and soothing energy to his everyday ritual.

Shop his routine:
BRMUD Deep Melting Mud Pore Cleansing Oil
BRMUD Relief Mud Pack To Foam Cleanser
Boie USA Exfoliating Body Scrubber
BRMUD Relief Mud Mask
Mason Pearson Small Extra Boar Bristle Hairbrush B2

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